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World-leading companies choose Canalys for unparalleled channel partner and ecosystem insights and thought leadership. Our diverse, global team of expert analysts are sought-after speakers for conferences, partner advisory boards, workshops and more. Learn more about the engaging and insightful sessions that Canalys offers for strategic collaboration focused on the partner ecosystem.

 

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Partner Advisory Boards and workshops

A PAB is a group of influential partners that provide insights and feedback to help vendors refine strategies and bolster mutual growth. These boards function as think tanks, offering structured channels to align priorities and foster joint success. Regular in-person and virtual meetings enable vendors to grow relationships with key partners, gather feedback, address challenges, and strengthen the business. When run effectively, PABs improve the business and product, which leads to healthier customers and mutual growth.

PABs are essential for vendors to align strategies, gather market feedback and facilitate collaboration with top partners to meet ever-changing customer needs and create competitive advantages.

Learn more about the power of PABs and how the Canalys PAB framework turns feedback into your greatest asset for growth

Leading technology vendors recognize PABs are a strategic tool for shaping customer strategies and driving growth. With a growing 73.1% of global IT business now being delivered through partners, strategic alignment with a vendor’s most important partners is more critical than ever.

According to Canalys research, over 80% of partners think well-executed PAB's are valuable, with 1/3 of them reporting that they are among the BEST and MOST PRODUCTIVE events they attend in a given year.

Effective PABs require a well-crafted strategy and infrastructure to drive actionable change and operationalize effective feedback loops. Successful PAB meetings balance long-term vision with operational aspects, offer partner learning opportunities, follow an engaging, solutions-oriented agenda, and focus on mutual growth and relationship building.

Canalys run Partner Advisory Boards and Workshops are meticulously designed to foster meaningful interactions between vendors and their top partners. These sessions allow for sharing strategic plans, gathering valuable feedback and engaging in insightful discussions that shape future directions.

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Partner Advisory Boards
  • Tailored approach:We understand the uniqueness of each vendor-partner relationship. Our approach is to create a customized agenda that addresses specific goals, industry challenges and fosters growth.

  • In-depth analysis and insights: Our sessions include the presentation of market insights and analysis, giving valued partners a comprehensive understanding of current trends and future opportunities.

  • Feedback mechanism: We facilitate open discussions, encouraging partners to share their perspectives. This feedback is vital for vendors to refine strategies, understand partner needs better and drive stronger collaboration and trust.

Workshops
  • Interactive and dynamic: Our workshops are more than just presentations. They involve active participation, with attendees engaging in scenario planning, message testing and strategy development

  • Expert facilitation: Our team of analysts and consultants are skilled at guiding discussions, ensuring that every voice is heard and that sessions remain focused and productive.

  • Outcome-oriented: These workshops aim not just to share information but to leave attendees with actionable insights, refined messages and a clear understanding of partner viewpoints.

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The Canalys PAB Framework outlines how to drive actionable change with partners, how to measure the outcomes, how to plan the agenda and schedule these meetings, and how to choose partner participants. Most importantly, learning best practices (from the partner perspective) and how to avoid pitfalls!
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Get in touch to speak to Canalys about running your Partner Advisory Board or speaking at your event

Our latest insights

Partner summit speakers

Our analysts, renowned for their expertise and engaging delivery, are not just speakers but storytellers who bring the intricacies of the channel landscape to life. They are seasoned professionals, each possessing a unique blend of inspiration, insight and practical experience. Their presentations are a compelling mix of current trends, future forecasts and actionable strategies, designed to captivate and enlighten. With their fingers firmly on the pulse of the industry, our speakers deliver not just information but inspiration and guidance tailored to the evolving needs of vendors and partners alike.

What we offer:
  • Expertise: Renowned, independent analysis by our global team.

  • Versatility: Engaging presentations, from brief “lightning talks” to comprehensive workshops and panel moderation.

  • Customization: Tailored content to suit your event’s needs, with interactive Q&A sessions.

  • Support: Experienced team support for your event in multiple languages.

Key themes for discussion:
  • Tracking channel performance: Analysis of global channel performance with a focus on AI, cybersecurity and more.

  • Evolving business models: Insight into the rapid transformation of channel business models and digital selling trends.

  • New routes to market: Exploring the rise of cloud marketplaces and their impact on the channel ecosystem

  • Mapping the channel ecosystem: Detailed analysis of integrators, resellers and the evolving partner landscape.

  • Generative AI impact: Understanding the role of generative AI in channel strategies and infrastructure development.

Meet our speakers

Our analysts, renowned for their expertise and engaging delivery, are not just speakers but storytellers who bring the intricacies of the channel landscape to life. They are seasoned professionals, each possessing a unique blend of inspiration, insight and practical experience. Their presentations are a compelling mix of current trends, future forecasts and actionable strategies, designed to captivate and enlighten. With their fingers firmly on the pulse of the industry, our speakers deliver not just information but inspiration and guidance tailored to the evolving needs of vendors and partners alike.

Alastair Edwards

Alastair Edwards

CHIEF ANALYST
Alex Smith

Alex Smith

VP CHANNELS
Ben Caddy

Ben Caddy

RESEARCH ANALYST
Ben Yeh

Ben Yeh

ANALYST
Jay McBain

Jay McBain

CHIEF ANALYST
Lisa Lawson

Lisa Lawson

SENIOR ANALYST
Matthew Ball

Matthew Ball

CHIEF ANALYST
Natalie Spitz

Natalie Spitz

PRINCIPAL ANALYST
Peter Bryant

Peter Bryant

RESEARCH ANALYST
Rachel Brindley

Rachel Brindley

SENIOR DIRECTOR
Robin Ody

Robin Ody

SENIOR ANALYST
Sharon Hiu

Sharon Hiu

PRINCIPAL ANALYST
Sheena Wee

Sheena Wee

ANALYST
Yi Zhang

Yi Zhang

RESEARCH ANALYST

Content Spotlight

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AI Unleashed
Alex Smith
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Sustainability embedded
Elsa Nightingale
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Tomorrow's Partner Programs
Lisa Lawson
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The value of Managed Service Providers
Robin Ody

Additional Partner Advisory services

Custom research

Canalys offers a range of custom research services designed to meet the unique needs of our clients in the technology ecosystem. Leveraging our global network of analysts and consultants, we deliver insights that drive strategic decision-making.

  • Data-driven analysis: We provide in-depth research tailored to specific client requirements using data from the Candefero channels community and other reliable sources.

  • Evolving business models: Insight into the rapid transformation of channel business models and digital selling trends.

  • Specialized focus areas: Our expertise spans all the major areas of technology research, with specializations that address emerging trends and market dynamics.

  • Collaborative approach: We work closely with our clients to understand their research objectives, ensuring the insights we provide are accurate, actionable and relevant to their business goals.

Distribution rights

Canalys offers distribution rights for our extensive range of reports and blogs, allowing vendors to leverage our trusted content to educate and engage their channel partners.

  • Stronger partner relationships: By providing valuable insights to your partners, you can reinforce your commitment to their growth and success.

  • Evolving business models: Insight into the rapid transformation of channel business models and digital selling trends.

  • Educational tool: Our content is a powerful tool for vendors to inform and update their partners on the latest market trends, technologies and strategies.

  • Brand alignment: Associating with Canalys’ respected and independent analysis can enhance the credibility of vendors’ communications and training programs.

  • Customizable content: We understand the need for tailored messaging. Our team can work with you to select and adapt content that aligns with your specific goals and partner audience.

Judgebot: Canalys’ cutting-edge partner award analyzer

Revolutionize your awards process with our in-house tool, designed to transform the awards process with its AI-powered capabilities. This innovative tool offers comprehensive support for both global and local award programs, ensuring a streamlined and impartial selection process.

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  • Time efficiency: Judgebot drastically reduces the time required for the awards process, from entry management to winner selection, by automating and optimizing various steps.

  • Objective analysis: Our AI technology is developed to provide fair and unbiased evaluations, delivering results that accurately reflect the award criteria.

  • Comprehensive management: The service includes the management of surveys, aggregation of results, and active participation in the judging process.

  • Comprehensive management: The service includes the management of surveys, aggregation of results, and active participation in the judging process.

Stakeholder coordination
  • Global and local engagement: We work closely with clients’ global, regional and local teams, ensuring a cohesive approach to data collection and decision-making.

  • Inclusive collaboration Our service extends to engaging with third parties involved in the judging process, ensuring a comprehensive and fair assessment.

Unbiased third-party perspective
  • Independent assurance: Using Canalys for your award process provides an unbiased third-party perspective, safeguarding against internal and external pressures.

Explore the rest of our services in Channels

Channels analysis
Channels Analysis
Channel Ecosystem
Channel Ecosystem
Global IT Opportunity
Global IT Opportunity
Managed services analysis
Managed Services Analysis
Partner program analysis
Partner Program Analysis
Sustainable Channels analysis
Sustainable Channels Analysis
Vendor Benchmark
Vendor Benchmark
Leadership Matrix Awards
Leadership Matrix Awards