Partner Program Analysis
Delivering strategic insights and analysis on industry best practices
Canalys’ Partner Program Analysis provides our user community with the best analytical technologies and solutions. This service is unrivaled in its independent analysis of the leading IT vendors’ program offerings, focusing on vendors’ issues when building and maintaining partner programs. It provides qualitative information designed for senior worldwide channel management within vendors from across the IT spectrum.
Partner Program Analysis is a worldwide service that analyzes partner programs and how they evolve throughout the IT industry. The service also helps identify global partner program strategies and delivers analysis of best practices around program design and implementation. Evaluate your vendor partnership strategy with the Canalys Vendor Benchmark Analyzer. The analyzer tool can help you grow your partnerships by providing key insights on how you are performing against your competitors, based on rigorous channels research.
The Partner Program Analysis service helps clients in many ways:
Ecosystem trends and strategies
Learn how vendors are driving partner ecosystems and collaboration while growing subscriptions and services through partner programs.
Compare vendor partner programs with industry peers and learn what partner program benefits the competition offers.
Quarterly program updates
Quarterly summary of vendor partner program changes by sub-sectors across cloud and software, infrastructure, PCs, mobility devices and cybersecurity.
Channel best practices
Get feedback from partners and learn channel best practices regarding benefits such as financial incentives, deal registration and marketing development funds to make quicker and better decisions.
Receive analyst feedback on new partner program roll-outs, strategies and messaging, ensuring they align with what drives partners today.
Provides coverage of vendor teams around the world with access to insights and on-demand inquiries to partner program developments.
Partner Program Analysis service includes
- Quarterly analytical reports on partner programs
- Partners’ perception of vendor programs
- Annual partner program survey
- Assessment and comparison of key partner program aspects: compensation schemes, marketing, specializations and training
- Best practices and program trends
- Partner program profiles
- One report per vendor
- Consistent look
- Designed to highlight key attribute of programs
- Summary of demographics, requirements and benefits