Smart Personal Audio Analysis

Highly detailed quarterly data and forecasts for all smart personal audio

Personal audio is evolving rapidly. Smart personal audio devices – wireless earphones, headphones and True Wireless Stereo (TWS) – allow individual interaction with smart assistants via voice and intelligent sensors.

Canalys studies the market in the face of changing global trends. Canalys’ Smart Personal Audio Analysis is a service that provides qualitative and quantitative insight into the market for smart personal audio devices. It guides vendors and partners to make the right decisions on value propositions, choose the right channel partners and sell on the appropriate platforms to engage in different markets worldwide.

The Smart Personal Audio Analysis service helps clients in many ways:


Learn best practices for go-to-market models across regions and markets, with a focus on vendors’ market and product strategies.

Market sizing

Understand the size of the market and identify different market and channel opportunities with reliable and comprehensive data.

Industry trends

Distinguish actual industry trends from hype, and understand the latest industry developments, including new device launches, modern technologies and innovative features.

Market dynamics

See the industry changes and technology shifts that influence market dynamics with coverage by a team of global analysts.

Ecosystem strategies and use cases

Realize the potential of a robust ecosystem strategy by benchmarking against market leaders and exploring critical vertical use-cases.

Smart Personal Audio Analysis includes

 SMart Audio Analysis
  • Smart personal audio quarterly shipment estimates by individual model and spec for 15+ vendors
  • Over 30 markets covered
  • Five-year forecasts by vendor, platform, category and models, updated quarterly
  • Five-year installed base forecasts by year and country, updated quarterly
  • Vendor product and marketing strategies​
  • Analytical reports covering key announcements and industry changes​
  • Supply and demand value chain​
  • Design your service​

Our content

Smartphone vendor performance index: Mainland China (September 2021 update)
Canalys looks at the performance of the top vendors in mainland China's smartphone market.
REvil ransomware group targets MSPs on the eve of Independence Day
At 11am ET on Friday, 2 July, a major ransomware attack was launched at MSPs running RMM vendor Kaseya’s on-premises VSA servers. The issue is still evolving and figures for numbers of affected MSPs, customers and data are incomplete.
Driving sustainability through partner programs
Sustainability awareness continues to grow worldwide amid strong media advocacy, and pressure from governments and businesses. And major technology vendors are taking on a more active role in sustainability efforts as part of their global corporate citizenship and leadership efforts.
Gaming smartphone specification trends - May 2021 update
Canalys looks at the specification trends in gaming smartphones launched between Q1 2018 and Q1 2021.
Second wave dents India smartphone growth story
With the revival of COVID-19, can smartphone makers in India avoid the trouble bubble?
Partners must look to sustainability to boost their businesses
In the past decade, technology vendors have been increasing sustainability targets across environmental and social metrics. Technology channel partners, for the most part, have not. Many smaller IT partners don’t have the resources to design sustainability programs, or customers demanding sustainable practices. Meanwhile, technology companies have larger environmental footprints so the pressure to act is greater. But this situation is changing rapidly.

Access and support

Unlimited inquiry
Unlimited inquiry
Direct access to analysts who respond to questions within the topic scope within 24 hours
Feature-rich tools, unlimited access
Feature-rich tools, unlimited access
Individual access to client website, spreadsheets and published content
Trends analysis
Trends analysis
Frequent data and analysis reports produced using a strict methodology and global definitions
Conclusions and advice
Conclusions and advice
Insight and recommendations delivered via analytical reports and direct access to our experienced analyst team

Get in-depth analysis of the smart personal audio devices market

Benchmarking strategies of the top companies in the smart personal audio devices market